#SIGNALS
March 2026
Welcome to your latest edition of #SIGNALS, your monthly own brand newsletter from The Wholesale Group.
Please encourage your team to sign up so they get their own copy delivered straight to their inbox. And if anyone has missed earlier issues, you can catch up anytime in the #Signals library.
Microsite Launches
We’re pleased to share two new resources to support your sales conversations.
Our dedicated microsites for CORE Juices and CLEAN Solutions are now live, giving you what you need to know about both ranges in one place. These pages are designed to be shared directly with your customers too. If you would like some support on how to integrate the microsites into your own websites, please get in touch with the marketing team.
In the meantime, we have also created some social media graphics which highlight the launch, and you can share these on your channels.
Chopped Tomatoes
– 2.5kg
– Sourced From Italy
– Authentic Taste
Italian peeled and chopped tomatoes, harvested from the vine providing the perfect base for a wide range of recipes, from Bruschetta to pasta sauces.
Sourced from Campania region which is the heart of the Italian tomato processing industry providing a freshness of recently harvested tomatoes.
Peeled Plum Tomatoes
– 2.5kg
– Sourced From Italy
– Authentic Taste
Sweet Italian plum tomatoes, the ideal ingredient for recipes which call for whole tomatoes, sourced directly from the Campania region in Italy.
The tomatoes are peeled, blanched and supplied in a juicy tomato sauce ready for you to add your chosen flavours to.
Tomato Paste
– 800g
– Sourced From Italy
– Authentic Taste
The essential ingredient to add richness to any recipe, this tomato paste is made with Italian tomatoes sourced from the Campania region.
Caterers can use this paste to add authenticity to dishes, while giving it a deep, intense tomato flavour.
Tuna Chunks In Brine
– 800g & 1.7kg
– Low in fat
– Source of protein and fibre
Delicious, healthy, moist and succulent. CHEF Approved only use the Skipjack species, the most sustainable source of tuna and source it from waters where stocks are regularly monitored by the International Seafood Sustainability Foundation (ISSF).
We have full traceability back to the fishing vessel, are dolphin friendly with facilities satisfying all the requirements of the Earth Island Institute (EII) Programme of Inspection.
These are available in 1.7kg and 800g for added convenience and once opened can be stored in a refrigerator for a maximum of two days.
Canned Goods Sales Guide
This sales guide gives you everything you need to know about the CHEF Approved canned goods range including Baked Beans, Mushy Peas, Tomatoes and more.
Inside, you’ll find product descriptions, pack sizes, key selling points and serving suggestions, all supported by high-quality lifestyle photography.
Frozen French Fries Update
Available Now
– 7mm Frozen French Fries
– 11mm (7/16) Frozen French Fries
– 14mm (9/16) Frozen French Fries
– 18mm Steakhouse French Fries
– 9mm Premium Crispy Coated Fries – Skin On
Available March/April
– 9mm (3/8) Frozen French Fries
– 9mm Premium Crispy Coated Fries – Skin Off
– 18mm Supercrispy Gourmet Chunky Chips
Cheesecake Range Update
Cheesecake Range
– Gluten-Free Black Cherry & Belgian Chocolate
– Gluten-Free British Blackcurrant & Prosecco
– Caramelised Biscuit
– Gluten-Free Raspberry & Gin
– Sicilian Lemon
– Gluten-Free Strawberry & Gin
– Toffee & Honeycomb
– White Chocolate & Raspberry
Classic Range
– Blackcurrant
– Fruits Of The Forest
– Mandarin
– Strawberry
Available to order in March, keep an eye out for updates.
ID Buzz Stops - Member Support
CHEF Approved recently supported SJB Foods at The Source Show in Exeter and McCartneys at East Lincs Expo. It was the perfect opportunity to showcase the fabulous CHEF Approved dessert range and also introduce our latest launches – CORE Juices and CLEAN Solutions to their customers.
We would like to thank both business’s for inviting us to take part and for supporting the own brand.
If you are interested in an own brand member visit or trade show support, please email richard@thewholesalegroup.co.uk
Schedule:
March 3rd – JMP Trade Show
March 10th – United Cash & Carry
March 17th – Q Mover Trade Show
March 18th – Bramleys Wholesale
March 19th – TWG Trade Show
April Edition & Upcoming Launches
Your next edition of #SIGNALS will land in your inbox early April and this will feature upcoming launches:
– Cheesecake Range
– Oil Range
– 12″ Tortilla Wraps
– Coated Chicken
– Premium Crispy Coated Fries
In the meantime, download the own brand packaging tracker to keep up to date with all products available in CHEF Approved and products that are currently available in Fairway and CORE. This is available on Accelerate, in the Blog section.
CHEF Approved Booklet
We are delighted to announce the launch of your CHEF Approved booklet.
This brochure includes information about the CHEF Approved brand, product categories and product ranges available.
The digital version of the booklet sits on the marketing hub and you can use the link below to download and share with your customers.
The Wholesale Group’s own brand portfolio is supported by an experienced team committed to quality and shared values.
Learn about our values.
Browse the full range.
For further product information or support on the CHEF Approved range, contact Richard Ellison, Own Brand Manager at The Wholesale Group: richard@thewholesalegroup.co.uk
Trade Show
We previously sent you a Marketing Hub ‘Deep Dive’ special edition of #SIGNALS.
The Marketing Hub is a tool available to sales and marketing teams, allowing the user to download CHEF Approved images, adverts, social posts and sales guides.
Take a look back at this handy user-guide to see all the assets available and how you can access them.
Contact
Kindly forward comments and suggestions to: richard@thewholesalegroup.co.uk