Events
The Wholesale Group hosts a dynamic calendar of events designed to drive growth and foster collaboration. From Development & Innovation Days with 1-2-1 meetings and a mini-Expo, to our Annual Trade Show—the pinnacle of relationship building and trade. Highlights also include the Foodservice Fair, a showcase of top products, and our European Conference, a three-day international event focused on business development and networking.
The Wholesale Group Trade Show
Thu 20th March
Cheltenham Racecourse
Our flagship event, the Trade Show, is the largest gathering of suppliers and members in The Wholesale Group calendar. Held in March, it brings together a wide mix of brands, products and people from across retail and foodservice in a single, high-energy day focused on business, innovation and engagement. The show features supplier stands, live demos and on-the-day deals. It’s an excellent opportunity for members to explore new ranges, speak directly to suppliers, and stay up to date with what’s new in the market. The day ends with a celebratory black tie awards dinner to recognise outstanding performance across the group.
The Wholesale Group Conference
Thu 9th – Sun 12th October
Tenerife
The Wholesale Group Conference is an annual European event bringing together qualifying members and supplier partners for four days of business insight and relationship building. It features strategic presentations, scheduled one-to-one meetings, and collaborative sessions that explore key issues facing the wholesale industry. Set in a relaxed and inspiring destination, the conference balances focused business discussions with informal networking and social activities. It’s a unique opportunity to strengthen partnerships, share ideas and plan for long-term success across the group.
Foodservice Fair
Thu 11th September
Stratford-Upon-Avon
The Foodservice Fair is a focused event tailored specifically for foodservice members and suppliers, held at the scenic Stratford Upon Avon Racecourse each September. Smaller in scale than our main Trade Show, it offers a more hands-on experience where suppliers can cook, present, and demonstrate their products directly to business decision-makers. Attendees can explore new food products, kitchen equipment, and services, with live demos and tastings throughout the day. It’s also a key opportunity to engage with The Wholesale Group’s own-brand range and connect with the suppliers behind it. The fair is an invaluable space for discovering trends, trying new ideas, and building strong supplier relationships.
Development & Innovation Day
The Design and Innovation Day is our annual event dedicated to foodservice strategy, innovation, and supplier collaboration. Held early in the year, it features two days of structured one-to-one meetings in a speed dating format, giving suppliers a valuable platform to share new ideas, showcase products, and align with members on future plans and priorities. Alongside the business sessions, the event includes an informal sit-down meal, offering a relaxed setting for further networking and conversation. It’s a focused and productive environment where meaningful connections are made, and where members and suppliers can work together to shape the year ahead.
