#SIGNALS
April 2026
Welcome to your latest edition of #SIGNALS, your monthly own brand newsletter from The Wholesale Group.
Please encourage your team to sign up so they get their own copy delivered straight to their inbox. And if anyone has missed earlier issues, you can catch up anytime in the #Signals library.
NEW Cheesecake Range
As a busy chef, you need desserts that provide excellent value while delivering consistently high quality for your menu. Our premium range of pre-sliced, thaw-and-serve cheesecakes is designed to save you valuable preparation time. You can offer your guests fantastic choices like our Chef Approved White Chocolate and Raspberry, Sicilian Lemon made with real lemons, or the hand-crafted Caramelised Biscuit cheesecake. Supplied in convenient 12 or 16-portion sizes, including our Toffee and Honeycomb option, these cakes allow for precise portion control. You can simply defrost the exact amount you need, reducing waste and maximising value.
Meeting dietary requirements is simple with our inclusive choices, bringing superb value to your kitchen. The range features luxury gluten-free options like the Blackcurrant and Prosecco, the baked Strawberry, or the Black Cherry and Dark Chocolate cheesecake. We also offer a cold-set Gluten Free and Vegan Raspberry & Gin cheesecake. Preparation is completely hassle-free; you can defrost whole cakes in the fridge for eight hours or prepare individual slices in just two to three hours. By stocking these dependable desserts, you can ensure a fantastic finish to any meal while keeping your service running smoothly.
Caramelised Biscuit Cheesecake
Packed: 1 x 12pp (1.2kg)
Toffee & Honeycomb Cheesecake
Packed: 1 x 16pp (1.8kg)
White Chocolate and Raspberry Cheesecake
Packed: 1 x 12pp (1.97kg)
Sicilian Lemon Cheesecake
Packed: 1 x 12pp (1.4kg)
GF Vegan Raspberry & Gin Cheesecake
Packed: 1 x 12pp (1.6kg)
GF Strawberry Cheesecake
Packed: 1 x 12pp (1.75kg)
GF Blackcurrant and Prosecco Cheesecake
Packed: 1 x 16pp (1.6kg)
GF Black Cherry & Dark Chocolate Cheesecake
Packed: 1 x 12pp (2kg)
GF Baked New York Style Cheesecake
Packed: 1 x 12pp (1.5kg)
Classic Cheesecake Range
– Blackcurrant
– Fruits of the Forest
– Mandarin
– Strawberry
Packed: 1 x Whole (1.21kg – 1.25kg)
Running a busy care home, coffee shop, or cafe means you need reliable desserts that offer brilliant value without compromising on taste. Our Classic range of frozen, thaw-and-serve cheesecakes provides the perfect solution for your daily menu. Because these cakes are supplied uncut, you have complete control over portion sizes, giving you the versatility to serve exactly what your customers need.
Featuring a crunchy digestive biscuit crumb base and a creamy vanilla filling, the Classic range is finished with real fruit toppings. You can choose from popular traditional options including Strawberry, Mandarin, Blackcurrant, and Fruits of the Forest. Preparation is incredibly simple: just remove the packaging and defrost the cake in a refrigerator for eight hours or overnight. By keeping these dependable cakes in stock, you guarantee excellent value and a consistent dessert experience for your guests.
Cheesecake Sales Guide
This sales guide gives you everything you need to know about the CHEF Approved Cheesecake range including Caramelised Biscuit, Toffee & Honeycomb and the Classics Cheesecake Range.
Inside, you’ll find product descriptions, pack sizes, key selling points and serving suggestions, all supported by high-quality lifestyle photography.
Chicken Breast Goujons
Breaded – 1kg (26 pieces*)
Southern Fried – 1kg (35 pieces*)
• Triple cook (oven, deep fry, air fry)
• 100% breast meat
• Goujons are whole-muscle
The CHEF Approved Breaded Chicken Breast Goujons and CHEF Approved Southern Fried Chicken Goujons are versatile and suitable for many dishes. They are made exclusively from the finest quality whole- muscle chicken breast fillets.
Serve them as appetisers, main dishes, in sandwiches, or even in Korean kimbap.
Meat & Poultry Sales Guide
This sales guide gives you everything you need to know about the CHEF Approved Chicken Goujons, Burgers and Sausage ranges.
Inside, you’ll find product descriptions, pack sizes, key selling points and serving suggestions, all supported by high-quality lifestyle photography.
ID Buzz Stops - Member Visits
Mable the Buzz had a packed March! We kicked things off with a visit to our newest member, United Foods, in Bradford, before heading to the Lake District to exhibit at JMP’s Caterfest.
From there, we stopped by Pride Park to support Rylance Farm at their Trade Show, then wrapped up the month at The Wholesale Group Trade Show where we caught up with our fantastic members and showcased a great range of CHEF Approved products.
If you are interested in an own brand member visit, please email richard@thewholesalegroup.co.uk
Mid-April Edition
Your next edition of #SIGNALS will land in your inbox mid–April and will feature the launch of the CHEF Approved Range Booklet. The booklet will feature every product available in the own brand range, plus detail the brand ethos, how products are selected and information on technical support.
In this edition, we will then look towards your May #SIGNALS with news about the upcoming launch of:
Breaded Mozzarella Sticks
Sliced Meats
Fruits & Nuts Range
Easy Cook Long Rice
10″ Tortilla Wraps
The Wholesale Group Team
The Wholesale Group’s own brand portfolio is supported by an experienced team committed to quality and shared values.
Learn about our values.
Browse the full range.
For further product information or support on the CHEF Approved range, contact Richard Ellison, Own Brand Manager at The Wholesale Group: richard@thewholesalegroup.co.uk
Charity Golf Day
Please find details for The Wholesale Group Charity Golf day and Gala Dinner which will take place on Wednesday 10th June at The Welcombe Hotel, Stratford-on-Avon.
We would welcome any members who would like to play in this event, which will take place from 10am. In order to confirm your place and book your package, click the link for further information and contact:
PR Round Up – March 2026
Read all about it – we have featured multiple times throughout the month of March in trade magazines and their online editions. Take a look at our latest releases featuring the launches of CHEF Approved Coffee, CORE Juices and coverage for The Wholesale Group Trade Show.
Contact
Kindly forward comments and suggestions to: richard@thewholesalegroup.co.uk