#SIGNALS
February 2026
Welcome to your latest edition of #SIGNALS, your monthly own brand newsletter from The Wholesale Group.
Please encourage your team to sign up so they get their own copy delivered straight to their inbox. And if anyone has missed earlier issues, you can catch up anytime in the #Signals library.
CORE Juice
Three essential flavours. For retail and hospitality.
The CORE Juice range is created for independent retailers and operators. From convenience stores and forecourts to pubs and restaurants, it looks good on shelf, in the chiller or on the bar, while delivering consistent quality and keeping things simple.
Available exclusively through The Wholesale Group members, CORE juice is from concentrate with no unnecessary extras, just three core flavours: Orange, Apple and Cranberry. Ambient storage means it’s ready when you need it. Ideal served chilled, over ice or as a mixer.
Across both retail and hospitality, CORE is a brand you can depend on.
CORE Orange Juice
Bright. Bold. Dependable every time.
Not too fancy. Not trying too hard. Just perfectly good orange juice doing what it does best, tasting like oranges. Grabbed chilled from the shop or poured over ice behind the bar, from breakfast service to evening cocktails, from mimosas to marinades, this is the workhorse juice that never lets you down.
Natural orange colour. Fresh citrus aroma. Clean, vibrant flavour with no off-notes. 100% orange juice from concentrate.
CORE Apple Juice
Crisp. Clean. Quietly brilliant.
Perfect for the morning rush, the afternoon refresh or mixing into something more ambitious. Whether grabbed on the go or poured behind the bar its light golden colour, fresh apple aroma and a clean sweetness makes everything from mocktails to marinades taste exactly right. No drama, no fuss, just honest apple juice doing honest work.
Light golden brown. Fresh apple aroma. Naturally sweet with no off-flavours. 100% apple juice from concentrate.
CORE Cranberry Juice
Sharp. Sophisticated. Unapologetically bold. From classic Cosmopolitans to creative mocktails, this is the cranberry that delivers deep red colour and punchy flavour without overwhelming everything else in the glass. Stock it on the shelf, serve it from the bar, either way it works. That sharp, clean finish? That’s what makes cranberry the perfect mixer.
Deep red colour. Fruity, ripe cranberry aroma. Sweet-tart flavour with the signature cranberry bite.
CORE Sales Guide
CLEAN Solutions – A comprehensive range of 15 professional cleaning and hygiene products designed for restaurants, fast food outlets, takeaways, and catering operations. The range covers everything from concentrated washing up liquids and heavy-duty degreasers to bactericidal soaps, machine dishwash systems, bleach, disinfectants, and floor cleaners – all in high-volume commercial formats.
Built around sustainable and cost-effective principles, CLEAN Solutions delivers professional performance while helping operators reduce waste and optimise resources. One trusted supplier, one complete range, total confidence. Perfect for simplifying hygiene procurement while maintaining the highest standards.
Clean Solutions Sales Guide
This sales guide gives you everything you need to know about the CLEAN Solutions range including washing up liquid, bleach, degreasers and more.
Inside, you’ll find product descriptions, pack sizes, key selling points and access to COSSH sheets, all supported by packaging photography.
Coffee Beans & Filter Coffee
Great coffee starts with the right beans. CHEF Approved and CHEF Prestige offer a complete range designed for professional kitchens.
Whether you’re running a busy café, hotel or restaurant, our coffee selection delivers consistent quality across every service. Choose from 100% Arabica beans with Rainforest Alliance certification for premium coffee shops, robust espresso blends that stand up to milk-based drinks, or our versatile barista beans that offer excellent value without compromise. With decaf and filter options available, you can cater to every customer preference whilst maintaining the taste profiles your regulars expect—from rich chocolate notes to smooth, clean finishes.
Professional coffee that works as hard as you do.
CHEF Prestige: Espresso Beans (6 x 1kg)
An 80% Arabica, 20% Robusta blend designed for versatility across the hospitality sector. Heavy-bodied with dark chocolate, toffee and roasted peanut notes, this coffee holds its character in milk-based drinks and delivers a long finish. Suitable for high street-quality service with approximately 62-71 double espresso servings per 1kg pack.
CHEF Prestige: 100% Premium Arabica Beans DECAF (10 x 500g)
Decaffeinated without compromise. These 100% Arabica beans offer a silky, smooth body with blonde caramel sweetness and a clean finish. Give your customers a quality decaf option that matches your regular coffee standards. Each 500g pack delivers approximately 31-35 double espresso servings.
CHEF Prestige: 100% Premium Arabica Coffee Beans RFA (6 x 1kg)
Premium 100% Arabica beans with Rainforest Alliance certification, ideal for high-end coffee shops and customers who value sustainability credentials. Full-bodied with milk chocolate sweetness, toasted nut character and stone fruit notes. A sophisticated choice that delivers approximately 62-71 double espresso servings per 1kg pack.
CHEF Prestige: 100% Premium Arabica Filter Coffee (1 x 60 x 60g)
High-quality 100% Arabica ground coffee for filter brewing. Medium-bodied with a smooth mouthfeel, rich cocoa sweetness and mild fruity acidity that finishes clean. Pre-portioned 60g sachets make preparation straightforward and consistent, ideal for breakfast service and all-day coffee offerings.
Barista Coffee Beans
– Packed: 6 x 1kg
– 50% Arabica & 50% Robusta
– Dark Cocoa
– Hazelnut
A balanced 50% Arabica, 50% Robusta blend that delivers great value without compromising on taste. This classic coffee offers low acidity with strong bass notes, dark cocoa and hazelnut flavours, and a hint of dried fruit. Perfect for high-volume operations where consistency matters. Each 1kg pack yields approximately 62-71 double espresso servings.
Coffee Sales Guide
This sales guide gives you everything you need to know about the CHEF Approved and CHEF Prestige Coffee range including Espresso beans, filter sachets and decaf beans.
Inside, you’ll find product descriptions, pack sizes, key selling points and serving suggestions, all supported by high-quality lifestyle photography.
Frozen Cookie Pucks Range
– Milk Chocolate Cookie Pucks
– Double Chocolate Cookie Pucks
– White Chocolate Cookie Pucks
– Packed: 90 x 50g
Our ready-to-bake cookie pucks make it easy to serve warm, soft American-style cookies straight from your oven. Available in three varieties milk chocolate, double chocolate, and white chocolate each pre-portioned puck bakes from frozen in just 11-15 minutes. No preparation needed, no waste and you only bake what you need when you need it.
Perfect for any outlet with a bake-off facility, these cookies work beautifully as a single-serve treat or as part of a dessert with ice cream. With consistent quality and the appeal of freshly baked goods, you can offer your customers something special without the time or complexity of making it from scratch.
AVAILABLE TO ORDER NOW!
Frozen Dough Balls Range
– 60 x 180g
– 40 x 270g
– 30 x 340g
– No improvers or emulsifiers
Introducing the CHEF Approved Dough Balls, a product designed to leverage the efficiency and creativity of professional chefs.
Available in three practical sizes – 180g, 270g, and 340g – they provide consistency and versatility and are perfect for a variety of dishes, from pizzas to bread rolls. An ideal solution for busy kitchens.
What sets CHEF Approved Dough Balls apart is their optimal hydration for easy handling, ensuring a smooth, non-sticky dough that’s a joy to work with. Made with natural ingredients and free from improvers or emulsifiers, they offer the wholesome taste of homemade dough with the convenience of a ready-to-use product.
Sausage Rolls
– 4″ Sausage Rolls 108 x 80g
– 6″ Sausage Rolls 60 x 120g
– 8″ Sausage Rolls 48 x 8-160g
– No artificial colourings or MSG
The CHEF Approved Sausage Roll range comes in three sizes, 4 inch, 6 inch and 8 inch. Using seasoned meat, encased in a puff pastry with a deep scoring to give a consistent bake and quality.
Suitable for a variety of catering outlets, they can be used for buffet tables, as a light lunch or a handheld snack. These products use no artificial colourings and no MSG.
ID Buzz Stops - Member Visits
We recently completed member visits to Howarth Wholesale to meet Chris and his team, plus we attended Waterside Food Services Trade Show at their new depot, where we presented CHEF Approved products to their customer base. We would like to thank both business’s for inviting us and supporting the own brand.
If you are interested in an own brand member visit, please email richard@thewholesalegroup.co.uk
Schedule:
February 3rd & 4th – SJB Foods
February 11th – McCartneys Food Service
March 3rd – JMP Foodservice
March 18th – Bramleys Wholesale
March 19th – TWG Trade Show
Early April – Food Options
March Edition & Upcoming Launches
Your next edition of #SIGNALS will land in your inbox late February and this will feature upcoming launches:
– Canned Tomatoes
– 12″ Tortilla Wraps
– Coated Chicken
– Rapeseed Oil
– Vegetable Oil
– Extra Virgin Olive Oil
– Blended Olive Pomace
Plus an update on the new CHEF Approved Cheesecake range!
In the meantime, download the own brand packaging tracker to keep up to date with all products available in CHEF Approved and products that are currently available in Fairway and CORE. This is available on Accelerate, in the Blog section.
CHEF Approved Booklet
We are delighted to announce the launch of your CHEF Approved booklet that was shared at the FoodService Fair.
Members were given a number of copies and the remaining ones will be handed out during the CHEF Approved member visits which continue to take place throughout the remainder of this year.
The digital version of the booklet sits on the marketing hub and you can use the link below to download and share with your customers.
The Wholesale Group’s own brand portfolio is supported by an experienced team committed to quality and shared values.
Learn about our values.
Browse the full range.
For further product information or support on the CHEF Approved range, contact Richard Ellison, Own Brand Manager at The Wholesale Group: richard@thewholesalegroup.co.uk
Trade Show
Don’t miss our flagship event – the biggest gathering of suppliers and members in The Wholesale Group Calendar.
Discover new products, connect with top brands, enjoy live demos, and grab exclusive on-the-day deals.
We’ll wrap up the event in style with a black-tie awards dinner, recognising excellence and celebrating the success of our supplier and member partnerships.
Contact
Kindly forward comments and suggestions to: richard@thewholesalegroup.co.uk