#SIGNALS
January 2026
Welcome to the introductory edition of #Signals, your monthly own brand newsletter from The Wholesale Group. You will receive #Signals on the last Monday of the month and each edition will give you updates, information and general support for YOUR own brand range!
#SIGNALS
January 2026
Welcome to your latest edition of #SIGNALS, your monthly own brand newsletter from The Wholesale Group.
Please encourage your team to sign up so they get their own copy delivered straight to their inbox. And if anyone has missed earlier issues, you can catch up anytime in the #Signals library.
Battered Cod Range
Our new Battered Cod Range (frozen) is now available to order in CHEF Approved.
– Skinless and Boneless
– Dual cooking
– Crispy, golden batter with savoury notes
Crispy, golden, and packed with flavour — CHEF Approved Battered Cod Fillets are made from prime pieces of skinless and boneless cod, coated in a light, crunchy batter with subtle savoury notes. Each fillet delivers consistent quality, texture, and taste that chefs can rely on service after service.
Versatile and easy to prepare, they’re ideal for traditional fish and chips, pub menus, or lighter dishes such as wraps and tacos. Perfect for pubs, cafés, restaurants, schools, universities, and fast-food outlets.
Available in the following pack sizes:
– 1 x 30 (80 – 110g)
– 1 x 24 (110 – 140g)
– 1 x 24 (140 – 170g)
– 1 x 18 (170 – 200g)
– 1 x 15 (200 – 230g)
– 1 x 15 (230 – 290g)
Raw Peeled King Prawns
– Net Deglazed Weight: 800g
– Tail off
– Pulled De-veined
– IQF
– 30% Glaze
CHEF Approved Raw Peeled King Prawns have a rounded back, a meaty succulent flavour and a premium feel. Weighing 800g net with a lower glaze than alternatives there’s more prawn and less water, resulting in a bigger product with less shrinkage.
Being “pulled” de-veined, they keep their shape after cooking and look better on the plate.
With numerous applications, they’re a superb accompaniment for curries, stir fries, seafood pasta, tapas or add theater and a quality twist to dishes such as paella.
Our King Prawns are responsibly sourced, and BAP (Best Aquaculture Practices) certified.
Fish & Seafood Sales Guide
This sales guide gives you everything you need to know about the CHEF Approved Fish and Seafood range including battered cod, canned tuna, coldwater prawns and more.
Inside, you’ll find product descriptions, pack sizes, key selling points and serving suggestions, all supported by high-quality lifestyle photography.
Sauce Range
– 2 x 2.27lt
– 8 flavours
– Ambient
The latest additions to the CHEF Approved sauce range includes eight essential condiments designed for high-volume catering. From English Mustard and Horseradish for traditional roasts, to Thai Sweet Chilli and Sticky BBQ for contemporary menus, the range covers the core flavours professional kitchens use every day.
All eight sauces are supplied in a 2 x 2.27L pack format built for busy kitchens, delivering excellent yield and easy decanting into squeezy bottles or portion pots.
Available: NOW
– English Mustard
– Mint Sauce
– Sticky BBQ Sauce
– Tartare Sauce
Available: January 2026
– French Dressing
– Horseradish
– Sweet Chilli Sauce
– CHEF Prestige Premium Ketchup
9mm (3/8) Premium Crispy Coated Fries Skin On
The 9mm (3/8) Premium Crispy Coated Fries Skin On have now joined the 14mm (9/16) Frozen French Fries in CHEF Approved packaging.
– 4 x 2.25kg
– Skin On
– Double Coated
– Frozen
CHEF Approved Premium Crispy Coated Fries Skin On are impeccably crunchy, well-seasoned, and suitable for vegan and gluten-free diets. They can be fried, baked, or air-fried, and maintain their crispness longer. They are essential for any chef aiming to enhance their menu’s quality and taste.
The remaining products within the range are available to order in Fairway Assured, with a view to be available in CHEF Approved early 2026.
Solid Pack Apples in Water
2.6kg
Peeled, cored, sliced
Source of fibre
Fresh, firm, and naturally sweet — CHEF Approved Solid Pack Apples are carefully prepared and packed in water to retain their texture, flavour, and shape. A source of fibre and suitable for both vegetarians and vegans, they offer a versatile ingredient for a wide range of dishes.
Perfect for pies, crumbles, and other desserts, or for use in cost and health sector kitchens where consistency and convenience matter. Ready to eat straight from the tin or as a base for your own sweet creations.
Canned Good Sales Guide
This sales guide gives you everything you need to know about the CHEF Approved Canned Goods range including baked beans, mushy peas, tomatoes and more.
Inside, you’ll find product descriptions, pack sizes, key selling points and serving suggestions, all supported by high-quality lifestyle photography.
ID Buzz Stops - Member Visits
Our calendar for Q1 in 2026 is taking shape nicely but we still have room for further member visits. Richard and Cezary would love to visit your depot, meet your team and present your own brand CHEF Approved range.
If you are interested, please email richard@thewholesalegroup.co.uk
Schedule:
January 7th – Howarth Wholesale
January 26th & 27th – Development & Innovation Day
January 28th – Waterside Food Services
February 3rd & 4th – SJB Foods
February 11th – McCartneys Food Service
March 3rd – JMP Foodservice
February Edition & Upcoming Launches
Your next edition of #SIGNALS will land in your inbox on Tuesday 20th January and this will feature upcoming launches:
– CORE Juices Range
– CLEAN Solutions Chemicals Range
– Bread Buns
– Doughballs
– Sauce Range
– Sausage Rolls
In the meantime, download the own brand packaging tracker to keep up to date with all products available in CHEF Approved and products that are currently available in Fairway and CORE. This is available on Accelerate, in the Blog section.
CHEF Approved Booklet
We are delighted to announce the launch of your CHEF Approved booklet that was shared at the FoodService Fair.
Members were given a number of copies and the remaining ones will be handed out during the CHEF Approved member visits which continue to take place throughout the remainder of this year.
The digital version of the booklet sits on the marketing hub and you can use the link below to download and share with your customers.
The Wholesale Group Team
At The Wholesale Group, we are now boosted by an experienced team who all share the same integrity and ethos when it comes to own brand.
You can learn more about your team at The Wholesale Group website.
In the meantime, if you need any product information or general support for the CHEF Approved range, contact The Wholesale Group’s Own Brand Manager, Richard Ellison at:
Introducing the new CLEAN Solutions brand, a comprehensive range of 15 professional cleaning and hygiene products designed for restaurants, fast food outlets, takeaways and catering operations. The range covers everything from concentrated washing up liquids and heavy-duty degreasers to bactericidal soaps, machine dishwasher systems, bleach, disinfectants and floor cleaners, all supplied in high-volume commercial formats.
We’re launching CORE Juices — a simple, dependable range created for independent retail and foodservice customers. Three essential flavours: Orange, Apple and Cranberry. Made from 100% juice from concentrate with ambient storage, CORE is designed to perform on shelf, behind the bar and in the kitchen. Available exclusively to The Wholesale Group members.
Contact
Kindly forward comments and suggestions to: richard@thewholesalegroup.co.uk