#SIGNALS
July 2026
Your July edition of #SIGNALS is here. We’re delighted to introduce some new additions to the CHEF Approved range, including the Fruits & Nuts range and Panko Bread Crumbs. There’s also a look ahead to what’s landing in August.
Please encourage your team to sign up so they get their own copy delivered straight to their inbox. And if anyone has missed earlier issues, you can catch up anytime in the #Signals library.
NEW Fruits & Nuts Range
We’re pleased to introduce the CHEF Approved Dried Fruit and Nut Range, a selection of high-quality kitchen staples developed for high-volume commercial kitchens. Ready-to-use formats mean less preparation time without any compromise on quality.
The nut selection covers three key lines: Blanched Flake Almonds (1kg) for a clean, light finish, Blanched Ground Almonds (1kg) for baking and gluten-free menus, and Walnuts. The fruit lineup runs to six lines, including sultanas, raisins, glacé cherries, chopped dates and dried apricots, alongside a high-volume 3kg Mixed Fruits and Peel pack. A practical, cost-effective choice for bakeries, coffee shops and catering teams in the care and education sector.
AVAILABLE NOW!
Walnut Halves
Packed: 6 x 1kg
Walnut Pieces
Packed: 6 x 1kg
Glace Cherries
Packed: 6 x 1kg
Chopped Dates
Packed: 4 x 3kg
Raisins
Packed: 4 x 3kg
Sultanas
Packed: 4 x 3kg
Ground Almonds
Packed: 6 x 1kg
Flaked Almonds
Packed: 6 x 1kg
Pitted Apricots
Packed: 4 x 2kg
Desiccated Coconut
Packed: 6 x 1kg
Bakery Sales Guide
This sales guide gives you everything you need to know about the CHEF Approved Bakery range including Fruits & Nuts, Doughballs and Cookie Pucks.
Inside, you’ll find product descriptions, pack sizes, key selling points and serving suggestions, all supported by high-quality lifestyle photography.
Panko Bread Crumb
1kg
Golden crumb
Open flaky texture
A light, airy crumb that crisps evenly and holds its crunch. The larger flakes absorb less oil during frying, giving you a lighter bite and a cleaner finish on the plate. Use it for fried chicken, katsu, fishcakes or as a crispy topping for baked dishes. It browns to a consistent golden colour and stays crunchy under sauce for longer than a standard crumb.
The open, flaky structure also adds visible texture, which makes it a strong choice when presentation matters. It works just as well in the fryer as it does in the oven, so you can offer baked versions of breaded dishes without losing the crunch. Whether you’re coating prawns for a starter or topping a mac and cheese, it delivers the same reliable result every service.
AVAILABLE W/C July 20th!
CHEF Approved Range Booklet
We have recently launched a CHEF Approved Own Brand range booklet. This 30 page document will give you and your customers insight into the CHEF Approved brand, our standards and a list of all products available to you in CHEF Approved, CHEF Prestige, CLEAN Solutions and CORE.
We will update this document on a monthly basis to incorporate NPD, and we will share with updates through #SIGNALS.
ID Buzz Stops - Member Visits
June has been a busy month for Mabel and the team. Our visits have seen us visit Tyneside in Newcastle, JMP in Kendal, Thomsons in Dumfries, Bramleys in Cirencester and finally All Shires in Nottingham to celebrate their 20th anniversary with an open day!
Our visits all comprised of meeting sales teams, to present the CHEF Approved brand and give them to knowledge and confidence to sell own brand products. We also bring a variety of products for you and your teams to try – which can be agreed by your beforehand.
If you are interested in an own brand member visit, please email richard@thewholesalegroup.co.uk
August Edition & Upcoming Launches
Your next edition of #SIGNALS will land in your inbox early August and this will feature upcoming launches:
– CORE Spring Water
– CHEF Approved Easy Cook Rice
– CHEF Prestige Cooking Wines
In the meantime, keep an eye out on the blog section of Accelerate for further updates on your own brand.
The Wholesale Group has achieved B Corp Certification
Awarded by B Lab following a rigorous assessment, B Corp Certification recognises organisations that meet high standards of social and environmental performance, transparency and accountability. It’s about balancing purpose with profit and operating responsibly for the benefit of all stakeholders.
For us, the journey to certification was as valuable as the outcome itself. It gave us the opportunity to review every part of our organisation, strengthen our governance and reinforce the standards we set for ourselves. Joining the global B Corp community means we become part of a worldwide network of businesses using commerce as a force for good – sharing knowledge, learning from one another and holding each other accountable. As the home of the independent wholesaler, responsible business has always been central to what we do. This certification reflects the values that already underpin our work every day, and gives us a recognised framework to keep improving.
A huge thank you to everyone across The Wholesale Group – our members, suppliers, the team and communities – who are part of this journey with us.
We hope this encourages more organisations across wholesale to explore what responsible business means for them. Together, we can raise standards across our industry.
Macmillan Coffee Morning
We recently held our Macmillan Coffee Morning outside our Huddersfield offices. It was lovely to see so many people drop by for a chat and to sample our own brand refreshments and desserts, and we’re delighted to have raised over £400 so far.
Macmillan Cancer Support does brilliant work for people living with cancer. From specialist nurses to emotional, practical and financial support, Macmillan Cancer Support is there for people from the moment of diagnosis, for as long as they need it. Every penny raised goes towards that support.
It’s not too late to donate. You can add to our total here: https://lnkd.in/eSeCaJNy
The Wholesale Group Team
The Wholesale Group’s own brand portfolio is supported by an experienced team committed to quality and shared values.
Learn about our values.
Browse the full range.
For further product information or support on the CHEF Approved range, contact Richard Ellison, Own Brand Manager at The Wholesale Group: richard@thewholesalegroup.co.uk
Foodservice Fair
Please find details for The Wholesale Group Foodservice Fairr which will take place on Thursday 17th September at Stratford-Upon-Avon Race Course.
Discover the latest products, trends, and innovations in the foodservice industry. This is your chance to network, sample and connect directly with the best in the business.
PR Round Up – July 2026
Read all about it – we have featured multiple times throughout the month of June in trade magazines and their online editions. Take a look at our latest releases featuring the launches of CHEF Approved Cheesecakes, CHEF Approved Cookie Pucks and the exciting news about the Wholesale Group receiving B Corp accreditation.
Contact
Kindly forward comments and suggestions to: richard@thewholesalegroup.co.uk