#SIGNALS
Marketing Hub Deep Dive
Welcome to this special edition of #SIGNALS, your own brand newsletter from The Wholesale Group. We’re shining a spotlight on the CHEF Approved Marketing Hub, your go-to resource for everything you need to promote and sell the own brand range.
Please encourage your team to sign up so they receive future editions straight to their inbox, and don’t forget that all previous issues are available anytime in the #SIGNALS library.
Marketing Hub
The CHEF Approved Marketing Hub is a google drive containing various marketing and sales assets for use by sales and marketing teams.
As products continue to launch in CHEF Approved, CHEF Prestige, CLEAN Solutions and CORE, we will continue to support these product launches with everything seen below!
We have recently restructured the marketing hub to make finding product assets easier and we have created an Index you can use as a reference if you are struggling to find something.
Brand Guidelines
Your CHEF Approved Brand Guidelines is a handy tool for marketing teams or designers so they can create CHEF Approved literature ensuring they keep within the brand integrity. This includes advice on logo placement and how to use them, whilst also guiding you on product category colours.
If you or your team are unsure, they can always email the own brand manager Richard Ellison.
richard@thewholesalegroup.co.uk
Logos
Here you will find the CHEF Approved, CHEF Prestige, CLEAN Solutions and CORE Juices logos.
These are available in a variety of formats including JPEG and PNG, plus solid colour options for you to use.
Lifestyle Photography
All CHEF Approved products are professionally photographed in a ‘lifestyle’ format. This may be as a finished product, as part of a recipe or as a serving suggestions.
Also available are product ranges and theme shots such as Christmas, Easter and Mothers Day.
Packaging Shots
Products in CHEF Approved branded packaging will also have a packaging mock available to use.
Baked Beans, Mayonnaise, Sauces and many more products are available in the link below.
Social Media Graphics
In the social media folder is a library of ready-made social media posts for you to post on your channels.
These JPEG’s are supplied 1000×1000 px making them perfect for use on Facebook, Instagram and X.
A4 Adverts
We have are a library of A4 portrait adverts covering the brand, products and product ranges which can be used in your product guides or monthly leaflets.
If you need something bespoke, such as a half page or a landscape advert then contact the team who will be happy to help.
Sales Guides
Sales Guides are a handy tool for your sales team and we have a variety available in PDF format – so they can be printed out or used on tablets. The guides include critical information such as pack sizes, USP’s and product descriptions – all supported by lifestyle photography.
Canned Goods, Bread & Rolls, Sweets and Desserts plus lots more are currently available and we are adding more on a monthly basis.
Own Brand Booklet
We recently launched your CHEF Approved booklet – and is available to download NOW! This booklet covers everything your customers need to know about CHEF Approved including a brand overview, product categories and product ranges available to order.
This can be printed by you, attached to emails or embedded into your website so customers can view.
Accelerate - COMING SOON!
Purchasing teams that are using The Wholesale Group Accelerate platform already have access to the marketing hub through the resources area. We are looking to improve the user experience, and we are in the process of adding a link to each CHEF Approved product page which will give you direct access to marketing assets available on the marketing hub.
We hope to have this project complete in early March.
CORE Juices — a simple, dependable range created for independent retail and foodservice customers. Three essential flavours: Orange, Apple and Cranberry.
The Orange and Apple are made from 100% juice from concentrate with ambient storage, CORE is designed to perform on shelf, behind the bar and in the kitchen.
Introducing the new CLEAN Solutions brand, a comprehensive range of 15 professional cleaning and hygiene products designed for restaurants, fast food outlets, takeaways and catering operations.
The range covers everything from concentrated washing up liquids and heavy-duty degreasers to bactericidal soaps, machine dishwasher systems, bleach, disinfectants and floor cleaners, all supplied in high-volume commercial formats.
From time to time, a product we develop goes beyond expectations and earns its place in our exclusive CHEF Prestige range.
These products aren’t created to a formula – they stand out naturally for their exceptional quality and ability to impress. A perfect example is our CHEF Prestige Caramel Apple Pie, a dessert that’s sure to delight your customers.
The Wholesale Group’s own brand portfolio is supported by an experienced team committed to quality and shared values.
Learn about our values.
Browse the full range.
For further product information or support on the CHEF Approved range, contact Richard Ellison, Own Brand Manager at The Wholesale Group: richard@thewholesalegroup.co.uk
Trade Show
Don’t miss our flagship event – the biggest gathering of suppliers and members in The Wholesale Group Calendar.
Discover new products, connect with top brands, enjoy live demos, and grab exclusive on-the-day deals.
We’ll wrap up the event in style with a black-tie awards dinner, recognising excellence and celebrating the success of our supplier and member partnerships.
Contact
Kindly forward comments and suggestions to: richard@thewholesalegroup.co.uk