Membership
Join The Wholesale Group for stronger terms, central distribution, data insight, AI tools, marketing support and an award-winning own brand.
Built for both membership types
Retail members
Group terms, central payment, promotions, and practical retail programmes to support depot and van-sales growth.
Foodservice members
Own brand and category breadth, menu-ready marketing assets, and coordinated campaigns that convert with chefs.
What makes us different
Retail and Foodservice strength in one group
A unique blend of ranges, trading expertise and member marketing under one roof.
Industry-leading marketing
Integrated, managed services that drive awareness and sales, plus ready-to-use assets to promote the own-brand range across digital, in-depot and menu channels.
Distribution that scales with you
Single-drop central distribution supported by forecasting and RTM planning with HQ.
Technology that moves the dial
From AI-enabled communications to central payment and systems connectivity—built to cut admin and improve decisions.
10 reasons to join
1
Better commercials, faster returns
Competitive terms on thousands of SKUs, with weekly rebates paid direct.
2
Flexible central distribution
Order across categories with low minimums and one efficient national drop.
3
Industry-leading marketing
Integrated and managed services that drive awareness and sales, plus ready-to-use assets to promote your business and the own-brand range.
4
Actionable data and insight
Weekly reports that highlight gaps and opportunities by SKU, category and customer.
5
Events with purpose
From Development & Innovation Days to the Annual Trade Show, Foodservice Fair and our annual Conference, all designed to deliver tangible commercial outcomes and stronger supplier relationships.
6
Always-on promotions
A national promotional calendar plus optional volume incentives to boost sales.
7
Hands-on trading team
Regular visits and support from experienced specialists in both retail and foodservice.
8
AI and technology that work for you
Smart tools and AI-enabled reporting that cut admin, reveal opportunities and help your teams make faster, better decisions.
9
Award-winning own brand
A trusted range benchmarked for quality, performance and value, supported by marketing that drives sales.
10
Governance and support
An experienced trading, marketing, finance and tech team backed by member-led sector boards and committees that keep strategy focused on what matters most.